Angel investors

Angel investors play a central role in the innovation ecosystem. They come to the table early — before conventional funding is available — and support founders with both capital and knowledge.

Angel investors:

• Share knowledge and experience from their own careers
• Connect founders to the right people and networks
• Offer guidance and support on strategy
• Help build companies ready for growth and further funding

They are often a founder's first confidants, backing ideas that might otherwise never become real. By taking part in risky but exciting ventures, angel investors create value — not only for themselves, but for society and the wider economy.

Angel investment usually happens at a startup's earliest stages — when the idea is ready and the founder is setting out.

1. The pitch

A founder presents their idea and vision — often at a pitch event run by support organisations and networks such as IceBAN.

2. Assessment and analysis

The angel investor assesses the business idea, the team, the market and the risk — weighing the potential return and impact.

3. The investment

If the investor sees an opportunity and trusts the team, the next step is buying a stake in the company. Typical amounts range from ISK 1–20 million, depending on the scale and nature of the venture.

4. Support and involvement

The investor advises, opens doors to their network, and helps the founder take the next steps — whether in product development, marketing or further fundraising.

5. Exit and return

If the company grows, the investor can later sell their stake — for example to larger investors or in an acquisition. The goal is usually a multiple of the original investment.